Home / Employee in the spotlight: Deanna Beckers

Employee in the spotlight: Deanna Beckers

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Tell us about yourself

I’m originally from the Sunshine State – Florida. Nineteen years ago, I got married to my Dutch husband and moved to the Netherlands. When I left the United States, I had no intention of settling down in the Netherlands. It was only supposed to be temporary. My husband was just at the start of his career, building up work experience in the IT field and I was doing mostly freelance graphic and web design. We weren’t ready to settle down. 

After a couple of years, I was already speaking Dutch fluently and starting to feel more at home. As they say, “Time goes by when you’re having fun!”. After some years of doing freelance work, I was able to start my own business and provide my services to customers from the United States and the Netherlands. Business was good, but eventually, I was left wanting more and was keen to try something different. 

What drew you to CX Company?

A little over 7 years ago I saw an ad CX Company had posted for a Content Editor position. The ad stated they were looking for an ‘American native speaker’, and those types of jobs don’t pop up very often here in Limburg. That initially piqued my curiosity as I felt that my English was starting to get a little rusty. Once I learned more about CX Company I was very eager to apply. Not only did I get to work on improving chatbots for large companies, but I also got to work with an amazing international team and learned a lot of new skills.

What is your current role & what does it involve?

My role as a Content Editor eventually blossomed into something more. I have always enjoyed puzzles and problem-solving. I also really enjoy helping other people to understand how something works. As a Quality Assurance Engineer, I am able to be more involved with our Development team. Before new features or improvements are released in DigitalCX, I will do my very best to try and ‘break it’ to ensure that everything is working properly. As a Portal Specialist, I’m also there to help our customers understand how DigitalCX works and ensure that all of our documentation on our Support Portal is accurate and up to date. 

I feel that my previous years of experience as a Content Editor have complimented my current role in understanding what the wants and needs of our customers are. I understand what they struggle with, which is why I’m always looking for ways to improve the whole DigitalCX experience. 

What do you enjoy most about working at CX Company?

CX Company has always been a very diverse and international company. There is no ‘right’ way of doing things here. You are allowed to think outside of the box and be creative with your ideas and problem-solving. Everyone who has access to DigitalCX can be a part of that process by sharing their ideas with us. 

What has been your proudest moment at CX Company?

I think one of the proudest moments at CX Company would be successfully migrating a multitude of multi-lingual projects from our old platform to DigitalCX. This was a huge milestone in working towards a future where customers can build and manage their own chatbot, without needing to have any technical knowledge. Our old software would require at least 6 weeks of training whereas with DigitalCX you can complete training within 1 day. Our DigitalCX E-Learning and Support Portal provides all the information you need to get a chatbot up and running in just a couple of days. 

What do you enjoy most about working in an international environment?

One of the greatest things about working in an international environment has been getting to know the cultural differences in the way we work, communicate, and socialize with one another. We all come from different backgrounds and have our own ideals. What might be acceptable in one culture, could be offensive in another culture. My advice is to always be open-minded, flexible, and embrace cultural differences. You can learn a lot from them.


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Dirk Jan Dokman, CCO CX Company
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