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Missguided reduced live contact in its flooded contact-channels via chatbot

  • 14% reduction in live contact

  • 14% reduction in costs

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To reduce live contact in its flooded contact-channels, fashion retailer ‘Missguided’ introduced a chatbot on its help-page. They wanted a quick and easy point solution which could be integrated into their existing architecture in as little as 8 weeks.

A chatbot placed on the help-page not only reduced live-chat contact by 14%, it provided valuable insight into customer interactions, enabling the company to make even more informed decisions. In creating a brand that encompasses everything it means to be a millennial girl on the go, every decision ‘Missguided’ makes is informed by its customers.

What our clients say:

“Every decision we made prior and post implementation was data driven. If you work data driven, results will follow.” – Head of Customer Care ‘Missguided’


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Simon Foot - Sales Director, UK & Ireland
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Do you want to improve the efficiency of your contact center? Or increase your conversion rates? Contact us and we will show you how.
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