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How a Pet Insurer used a chatbot to increase online conversion rates with 100%

  • 35% increase in conversion rate 
  • 100% increase in conversion rate during TV advertising 
  • Live in 10 weeks
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  • By proactively starting a conversation using their chatbot, OHRA increased their conversion rate by more than 35%.  Not only that, OHRA found that:
  • During the TV-campaign period the conversion rates were even 100% higher.
  • Conversing with a chatbot instead of filling in forms improves the customer experience.
  • The chatbot went live within 10 weeks and proved its value within a week.

“Since customers have to fill in a form when they apply for an insurance, it was important to find a way to guide them through this process more efficiently. A chatbot turned out to be a fun and effective solution.” – OHRA


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Simon Foot - Sales Director, UK & Ireland
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Do you want to improve the efficiency of your contact center? Or increase your conversion rates? Contact us and we will show you how.
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