- By proactively starting a conversation using their chatbot, OHRA increased their conversion rate by more than 35%. Not only that, OHRA found that:
- During the TV-campaign period the conversion rates were even 100% higher.
- Conversing with a chatbot instead of filling in forms improves the customer experience.
- The chatbot went live within 10 weeks and proved its value within a week.
“Since customers have to fill in a form when they apply for an insurance, it was important to find a way to guide them through this process more efficiently. A chatbot turned out to be a fun and effective solution.” – OHRA