How insurer OHRA used a chatbot to increase online conversion rates with 100%
● Proactively starting a conversation using a chatbot increases the conversion rate by more than 35%.
● During the TV-campaign period the conversion rates were even 100% higher.
● Conversing with a chatbot instead of filling in forms improves the customer experience.
● The chatbot went live within 10 weeks and proved its value within a week.
Quote “Since customers have to fill in a form when they apply for insurance, it was important to find a way to guide them through this process more efficiently. A chatbot turned out to be a fun and effective solution.”
35 %Increased campaign conversion rate
100 %Increased conversion rate when running TV-ad
10Live in 10 weeks