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What customer service professionals can learn from screenwriters

Many companies, both on and offline, try to create successful customer journeys by reducing negative emotions and stimulating positive ones.…

Search is the start of every customer journey

When you want something, you search. Sometimes on Google, sometimes directly on a company’s website. It doesn’t matter which device…

Why context should be a fundamental part of customer engagement

There is context and then there is context. Context is about nuance. It humanises customer engagement. Context is what makes…
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Simon Foot - Sales Director, UK & Ireland
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